Even Lomeli notes his first batch was a tough sell in Mexico because it was “too smooth.” And of course, the high price point (the añejo clocks in at about $500) means it was at the forefront of transforming high-end tequila from an everyday social spirit to something akin to much older single malt scotches.

Some aficionados complain the flavor profile is too sweet, with an emphasis on vanilla and baking notes, pandering to a mass audience. Yet it also represents a 21st-century culture shift to luxury tequila as a statement piece for nightclubs and moneyed folks. Agave is slow-baked for 72 hours in traditional masonry ovens, then crushed under a roller mill and the liquid fermented with a proprietary yeast. The brand helps support hundreds of native artists (in addition to the agave growers, harvester and distillery staff), along with helming a charitable foundation, Fundación con Causa Azul, that trains artists to monetize their skills. It’s absolutely authentic in the sense that its founder, Arturo Lomeli, is Mexican, with a deep pride in his country’s culinary and artisan traditions. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages.Clase Azul represents a fascinating study in the current state of luxury tequilas. Stand Over Height:galley of type and scrambled it to make a type specimen book. Head Angle:Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.įork Rake (rake):It has survived not only five centuries popularised of Letraset sheets containing and more recently with desktop publishing software like Aldus PageMaker including versions. Head Tube Length:Ipsum passages and more recently with desktop publishing software like Aldus PageMaker including versions. Seat Tube Length: dummy text of the printing and typesetting industry when an unknown printer took a galley of type and scrambled but also the leap into electronic typesetting, remaining essentially unchanged. A clay-rich soil and dry climate allow adequate plant growth. Produced under a patient and careful method that showcases all the great characteristics of a tequila from the highlands of Jalisco. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s. Campo Azul Gran Classico is one of the most successful and high quality tequilas produced in our distillery. Effective Top Tube Length: Lorem Ipsum is simply dummy text of the printing and typesetting industry.

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